Search Engine Optimization (SEO) is a backend script built into each webpage. Obviously, Google SEO gets the most attention, but there are also other search engines to build which increase your overall website traffic. This is important – every user counts! Over time, your website tends to take on a life of its own, but even established websites need some Tender Loving Care. When creating SEO, we strongly suggest pairing it with some level of analytics so you have a clear indication of progress throughout the year.
A spin on this services is reverse SEO, which helps degrease a negative presence or review in search engines. Depending on the type of page which is negatively impacting your brand, we would take a different approach or even multiple approaches, including increasing up to date positive reviews and increasing traffic and SEO on websites with positive reviews to push the negative websites further down on Search Engine page results.
Social Media Optimization (SMO) can become a confusing topic with all the options and tangled web of media overlap. Surprising to some, there are ways to increase public communities and web awareness outside of the typical media outlets. This newer way of building a brand is increasingly popular. However, the standard way of using SMO is still highly relevant and used for international networks such as Reddit, Facebook, Tumbler, Twitter, YouTube, Instagram, Snapchat, Google, Pinterest and endless others, as well as local reviews including Yelp, Google Places, Foursquare and Yahoo! Local.
A similar service is Social Media Marketing (SMM) which is more of an interactive arrangement in which clients or businesses have direct communication with your Social Media sites.
This type of advertising is a Digital Marketing Model with increasing popularity, which drives traffic to your newly designed or updated website. There are other advertising options under the large umbrella of Search Engine Marketing (SEM) which include Paid Search and Cost-Per-Click (CPC). Still others are Search Retargeting, Mobile Marketing and Paid Social Search. As stated before, the world of Digital Marketing options are endless. Considering these options is vital to reaching your proposed Target Market and building your Brand Name and Brand Reputation.