People have always loved stories, and they always will. We are captivated during horror, euphoric during romance, fascinated with drama ‘til the very last drop. When it comes to celebrity behavior, human beings are especially obvious in this matter: we love the act of watching. In creating a campaign we have to keep this human characteristic in mind. Fully developing a campaign requires choosing an emotion to build upon. We expand this feeling with words, graphics, movement, and sound where appropriate. We, here at Argil, are about building from the ground up, and we are able to see the big picture and pull in the right narrative to engage your audience in a positive and innovative experience, from start to finish.
We are here to tell stories; we are here to develop connections; we are here to design brands and campaigns. We implement these stories in end-to-end, progressive and profitable projects.
Brochures, white papers, outdoor signs, vertical tradeshow display stands, business cards, event tickets or coupons are a few examples of print advertising. Much of the printed content can be reflected in your online presence, engaging your audience on multiple levels. These printed materials should also tie into your chosen brand image and message. Many times we offer discounted bundling when combining the digital and printed materials.
Advertising options should be catered to your Campaign needs and Target Audience. Internet, video, social media advertising and captive advertising are used for an online presence, but people move around in the real world, too. Billboards are large scale outdoor advertising that are mostly print with some digital display options. Other outdoor advertising options include transit advertising, outdoor banners and signs, community sponsorship (gyms, schools, community buildings, government, medical) as well as event sponsorship.
Marketing techniques differ for each type of service. Usually the best way to reach an audience is to diversify your approaches and vary your media presence. This provides a balanced feel to your marketing mix and presents a stable brand image.
Another consideration is the location of your audience. Town or rural, national or focused to a specific continent changes the variables at play and the way in which you market your brand and offering. We here at Argil enjoy guiding companies like yours in combining the most effective and efficient marketing ingredients for the most palatable audience consumption.